The website is also currently lacking the option to search.Users depend on the hierarchy to guide them through the page and when it is absent, users are unsure of where they need to focus their attention which can create frustration.Headings are small, so visual hierarchy is not reinforced, this is problematic because the headers currently blend with the body copy.Styles need to be consistent throughout the website. Users need uniformed styles to promote clarity and usability.Many different typefaces are used which could also confuse the user.Links and buttons were inconsistent which could confuse users.There was a lack of white space which makes the content feel cramped and hard to read.The evaluation was performed by UX Designer Amanda White. We used the checklist created by Jakob Nielsen to find existing website issues and the overall realization was that the website is in dire need of a redesign. For the redesign of ASO, the evaluation was performed during the research phase of the design to identify the overall usability of the current website. Additionally, most users are accessing the site via iPhone, which means the design should implement Apple design rules for mobile design.Ī heuristic evaluation is a usability inspection method that helps identify the current strengths and weaknesses of a current website by evaluating the interface. We felt that the plan for responsive website design will lower the mobile bounce rate to be closer to desktop. Additionally, we were able to identify areas where the analytics can be strengthened and improved. This baseline will assist us in understanding how users are moving through the sites and where to focus our efforts. The purpose of this analysis was to get a baseline view of the analytics of and my.
We started by looking at the current state of the existing website to understand what was working and what was not.
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